Health Promotion Campaign Plan - COVID-19 Vaccination in the Black Community
Project scope
Categories
Graphic design Videography Digital marketing Social media marketing Public healthSkills
infographics health promotion social media campaigns information design brandingOur organization has a client that wants to further their efforts to increase awareness about vaccination in the Black community in Toronto through a social media campaign. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in the Black community. In collaboration with key contacts at our organization, students will design and carry out a social media campaign strategy around this health topic.
- Identify groups which this campaign will target.
- Identify ideal outcomes and KPIs.
- Include the latest and most accurate data and information.
- Design social media infographics, create videos, and viral campaigns.
- Assist in graphics/branding for the campaign
Myself and my lead marketing director will offer mentorship and direction to the student team through weekly meetings. We will both be directly involved in this project and will be readily available for any guidance.
About the company
Our mission is to make media accessible, understandable and give small/medium business clients the tools to present their story and brand to a wide audience. We assist non-profit organizations with acquiring media and funding sponsorship.