Expansion Strategy for Benessere North
Project scope
Categories
Product or service launch Marketing strategySkills
digital content market size presentations competitive analysis verbal communication skills research communicationThe main goal for the project is to help Benessere North define and develop an expansion strategy for their not-for-profit organization. This will involve researching and analyzing potential markets for their health and wellness services, particularly those emphasizing plant-based diets. The project will also involve assessing cultural attitudes towards plant-based nutrition and health, as well as the regulatory environment in target countries. The ultimate aim is to provide recommendations for the client's business growth plans.
To achieve the project goal, learners will need to complete the following tasks:
- Conduct market and competitor analysis to identify countries or regions with high demand for health and wellness services, emphasizing plant-based diets. This includes assessing market size, growth potential, and existing competition.
- Perform a deeper analysis of a shortlist of regions, considering cultural attitudes towards plant-based nutrition and health, and assessing economic factors such as average income levels and spending habits related to health and wellness.
- Research the regulatory environment in each target country, including food and health regulations, digital content laws, and specific requirements for operating a not-for-profit organization.
- Develop outreach strategies tailored to each target region identified.
- Make recommendations to the client about their business growth plans based on the research findings and analysis, taking into account the client's preferences and input.
Final deliverables:
- A written report outlining research findings, analysis, and recommendations for the client's expansion strategy.
- A verbal presentation to the client summarizing the research findings, analysis, and recommendations.
- Professional behaviors and communications throughout the project, including regular updates to the client.
I will meet regularly with the students, as needed - I think initially it may be 2-3 times a week, then weekly check-ins to see how the students are doing, what they might need, problem-solving, and to give feedback, encouragement, guidance etc. The students will have access to any materials I have that would support their work, including tech products I have purchased, if helpful. I will provide support and guidance to the students in whatever way is needed, while allowing them to do what they need to do in the ways they and their educator feel are best for their learning. I am grateful for any help they can provide to advance the nonprofit!
Supported causes
Good health and well-beingAbout the company
This is a start-up not-for-profit that helps women struggling with high blood pressure/ cholesterol, weight issues, diabetes, and many other chronic health concerns to prevent, suspend and whenever possible (which is often) reverse their chronic diseases, primarily by using the healing power of plant-based nutrition. We also incorporate the other healthy lifestyle pillars or habits.
Vivian Polak, MD, provides the coaching to the clients by way of courses and a women's community for on-going expert guidance and support. It has been enormously helpful to have a few people volunteer from time to time to help get the message and assistance out to the public - with video editing, marketing, website design, other IT support, etc.
Incidentally, my first undergraduate degree was in Business Administration (Western Univ, London ON), but after a few years of working in business I went to medical school, so I need lots of help with many facets of the nonprofit.