John W. Lee Psychology Professional Corporation aims to enhance its online presence and streamline its operations through the effective use of technology. The project focuses on developing a comprehensive digital marketing strategy that leverages social media platforms like TikTok, Instagram, and podcasts to promote psychological concepts and services. The goal is to increase brand awareness and engagement with potential clients by creating content that resonates with the target audience. Additionally, the project seeks to identify technological tools that can improve operational efficiencies within the practice. By applying knowledge of digital marketing and technology, learners will gain hands-on experience in crafting strategies that align with the company's objectives.

- Identify and recommend technological tools for operational efficiency.

- Analyze current marketing trends in the psychology field.

- Develop content for social media platforms and podcasts.

- Develop websites and other digital marketing deliverables

- Outreach and research of professionals for podcasts

Project Tasks and Deliverables

Tasks

Content Creation and Strategy Development

• Brainstorm and pitch creative ideas for TikTok, Instagram, and podcast content.
• Draft a content calendar with planned posts and campaigns for social media platforms.
• Research trending topics and formats in psychology and digital marketing.

Content Production and Editing

• Create, film, and edit short-form videos for TikTok and Instagram.
• Develop podcast scripts or outlines and assist with recording and editing episodes.
• Ensure content aligns with the brand voice and promotes psychological concepts effectively.

AI Integration and Workflow Optimization (optional role)

• Research and recommend AI tools to enhance operational efficiency.
• Assist in implementing automation for content scheduling, analytics, or administrative tasks.

Market Analysis and Outreach

• Analyze current trends in digital marketing for psychological practices.
• Conduct competitor research to identify strategies for growth.
• Identify and reach out to professionals as potential podcast guests or collaborators.

Digital Assets Development

• Design and develop a landing page or website for the podcast.
• Create visual assets, such as graphics and banners, for social media and digital marketing campaigns.