The main goal of this project is to launch a MVP of a new website for trading card hobbyists in July 2024. The website will help users organize and complete their collections. The company, Golgotha Press, Inc., has no users and the goal of this project is to figure out the right strategy for rapid user growth in order to scale the website and implement new features. This will involve several different steps for the team, including:

- Researching the target market of trading card hobbyists and their preferences.

- Developing a user acquisition strategy to attract the initial user base.

- Implementing user feedback mechanisms to understand user needs and preferences.

- Analyzing user behavior and engagement to identify opportunities for growth.

- Creating a plan for scaling the website and implementing new features based on user growth.

By the end of the project, the team should complete the following tasks:

- A comprehensive research report on the target market of trading card hobbyists and their preferences.

- A user acquisition strategy outlining the methods and channels to attract the initial user base.

- A user feedback mechanism integrated into the website to gather user input and preferences.

- An analysis of user behavior and engagement with identified opportunities for growth.

- A plan for scaling the website and implementing new features based on user growth.

Final deliverables should include:

- A detailed report outlining the research, strategies, and plans developed during the project.

- A presentation explaining the findings and recommendations for user growth strategy.

I am a UX professor at UC Berkeley, and am available to meet weekly with the group or answer questions about the website via email.