The primary focus for the student will be: Generate sales leads through LinkedIn.

Our target clients are active on LinkedIn, and we want to meet them where they're at through unintrusive but relevant engagements.

We would like students to:

• Help develop a creative strategy to find people interested in a book written for them
• Educate potential clients and generate interest in our services
• Identify opportunities and threats facing our brand
• Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
• Review our prospect messaging, make recommendations, and create new outreach content.
• Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.

Students should be prepared to:

• Learn about LinkedIn and the LinkedIn Sales Navigator through online resources, including but not limited to videos, blog posts, and exploring the LinkedIn platform.
• Use Slack, Zoom, and ClickUp in an online workspace.

• Research how to navigate LinkedIn and the LinkedIn Sales Navigator.
• Research effective strategies to generate LinkedIn sales leads.
• Summarize the research for the team.
• Help develop a LinkedIn sales strategy.
• Apply the sales strategy by creating posts and making connections.
• Review the results with the team and make changes to the strategy.
• Help us improve our brand's presence and capture greater market share.
• Help us better understand our target market and ensure we are optimally positioned.
• Help us generate more traffic and revenue through search engines.
• Help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

We have weekly project calls, team calls, and one-on-one calls with students. We provide feedback, mentoring, and a supportive environment that promotes creativity and personal growth.