Marketing Content Creation for Education Company

Closed
Digital Human Library
Strathroy, Ontario, Canada
CEO & Founder
(25)
5
Project
Academic experience or paid work
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Creative writing Social media marketing
Skills
social media canva (software) content creation marketing planning marketing research
Details

We would like students to help us by creating marketing plan, in addition to content that is aligned with our vision, mission, and sector. We will ensure students have a clear understanding of what these elements are for our organization.

Students will be working on a marketing plan for our company to enter into the public library market in the United States, as well as content creation for our social media platforms to promote our services in the Canadian education and public library markets. Time permitting, students would work on other collateral that we can use as go-to marketing tools.

Deliverables

To accomplish this, we expect the student(s) will:

  • Research the public library market in the United States
  • Evaluate recent successful user-generated campaigns in the public library sector (Canada & US)
  • Draft a marketing plan for our company to enter into the public library market (US)
  • Write posts and other content pieces
  • Create graphics using the Canva platform for our socials and outreach campaigns
  • Create a series of LinkedIn marketing campaigns, including content for the campaigns, and a campaign calendar
Mentorship

Students will work closely with the Project Manager who is supervising and available for questions. Communication will include emails and occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Company
Strathroy, Ontario, Canada
2 - 10 employees
Academic association, Education, Technology, Public relations & communications
Representation
Women-Owned Social Enterprise Rural-Based Community-Focused

Digital Human Library brings people together in service of youth and learning.
We create opportunities for K-12 students to learn with Canada's largest network of industry professionals by connecting classes with subject matter Experts for thousands of interactive 1:1 video conferences, complimented by over 1800 educational virtual tours. Learn Indigenous perspectives, culture, and world views guided by Indigenous Knowledge Keepers and Storytellers from around the world.

You can read about our vision, mission and goals here: https://www.digitalhumanlibrary.com/about/mission-and-vision/