RM - SEO & Social Media Strategy 2

Closed
Ranice Marketing
Brampton, Ontario, Canada
Employer
(7)
3
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
target audience social media analytics social media strategy social media content search engine optimization social media
Details

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.


This will involve several different steps for the students, including:

  • Researching keywords to determine the most relevant terms that our customers search for.
  • Researching Search Engine Optimization requirements for us to rank on the first page of Google.
  • Constructing a content calendar to upload social media content for the maximum possible traffic .
  • Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

  • Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Deliverables

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Compiled a list of the most relevant SEO keywords for us.
  • Created a content calendar to drive traffic to our social media pages.
  • Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
  • Created engaging social media posts using the most efficient SEO keywords..

Bonus steps would include:

  • Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

  • A report containing the most relevant SEO keywords for our company and a content calendar.
  • Designs and writing for several social media posts to be uploaded as per the content calendar.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What SEO keywords are being used by our company now, and which keywords have been used in the past?
  • How do we rank on Google based on different search terms?
  • When and how much do we typically post on social media?
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Brampton, Ontario, Canada
2 - 10 employees
Business & management, Business services, Marketing & advertising, Sales

An online marketing agency headquartered in Toronto, Ontario, with the reputable waves in the digital landscape. With a passion for results, the aim is to empower businesses by enhancing their online presence in the social media realm.

The agency’s core mission is to craft tailored marketing strategies that resonate with target audiences. Whether it’s social media campaigns, SEO optimization, or content creation, Ranice Marketing delivers with precision. Leveraging the latest trends and technologies, to stay ahead of the curve, while providing students with a valued opportunity to learn the insights of this business.