Search Engine Optimization

Closed
Kingswood Engineers Ltd.
Oakville, Ontario, Canada
Employer
(3)
3
Project
Academic experience
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
search engine optimization website optimization meta tags google analytics data-driven decision making google business profile blog posts schema markup keyword research friendliness
Details

Our company focuses on enhancing the living spaces of homeowners through interior renovation, and we are currently looking for a skilled individual to support us in Search Engine Optimization. We are keen on collaborating with students who can aid us in achieving improved search engine rankings, thereby expanding our reach to a larger audience.


Some of the goal or target for this project typically revolve around increasing online visibility, driving relevant traffic to our website, and ultimately generating more leads and conversions. 

Deliverables

These tasks will enhance our online presence and attract a focused audience for interior renovation services:

  1. Keyword Research and Optimization: Identify relevant keywords, optimize website content, meta tags, and headers.
  2. Content Creation and Blogging: Develop engaging content, including blog posts, articles, and guides about interior renovation.
  3. Local SEO and Google My Business: Optimize GMB listing, maintain accurate online directory listings.
  4. Technical SEO and Website Optimization: Ensure mobile-friendliness, quick loading, schema markup, and resolve technical issues.
  5. Analytics and Reporting: Utilize tools like Google Analytics for traffic monitoring and data-driven decisions.



Mentorship

Students will have direct access to mentorship from us throughout the project via virtual conference calls, allowing them to seek guidance on various aspects, including:

  • Our current and past SEO keyword usage.
  • Our Google rankings for different search terms.
  • Our social media posting frequency and timing.
  • Assistance with any decisions, challenges, or other project-related queries they may face.

About the company

Company
Oakville, Ontario, Canada
2 - 10 employees
Construction, engineering & trades

At Kingswood Engineers, based in Ontario, we pride ourselves on being a leading residential engineering and architectural design firm. Our passion lies in transforming homes, whether it's through expansions, second storey additions, or intricate design elements like vaulted ceilings.

Our unwavering commitment to excellence ensures that every project we undertake not only meets but surpasses our clients' expectations. For us, it's about blending aesthetic appeal with unparalleled functionality.