Marketing Strategy Plan

Closed
Resources Ink
Gravenhurst, Ontario, Canada
susan keast
owner
2
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research
Skills
marketing strategies target market value propositions marketing automation
Details

We want students to help us build a marketing strategy plan to grow and engage our recruiting service target market:. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

  • How do students currently perceive our brand and marketing, based on publicly available information about our company?
  • What channels should we utilize for promotion, including ones we are not currently using?
  • What budget is appropriate for advertising, given our goals?
  • How could our messaging be updated to better explain our value proposition?
  • Is there any automation we should add to our website for clients?
Deliverables
No deliverables exist for this project.
Mentorship

One on one supervision will be provided by myself.

About the company

Company
Gravenhurst, Ontario, Canada
0 - 1 employees
Human resources & recruitment

Resources Ink solves your recruiting problems so you can get on with what you do. We find great staff for local businesses while teaching and coaching employers on how to not just attract and hire but to retain your great staff. My goals include marketing and getting the word out .. once people hear about us they are hooked. We offer a flat and very affordable rate and a 30 day guarantee!