CueCalm - SEO Project

Closed
Co-Founder
(3)
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Operations Project management Marketing strategy
Skills
search engine optimization analytics marketing keyword research willingness to learn research
Details

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Join our cuecalm family!

If you are passionate about health and wellness and interested in working in a growing start-up environment with two (awesome) female-founders - this might be the perfect role for you! We are currently looking for a SEO analyst with a can-do attitude and a willingness to learn and adapt as the needs of the business change. Have fun working in an ambiguous environment and experiencing a growth of a small business here in Toronto! We always have fun brainstorming new ideas, collaborating with likeminded & talented individuals and always learning :)

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Actively participate in keyword research, demographic research, content research and analytics of website
  • Develop internal website pages utilizing best practice methodology for web layout, content placement and calls to action
  • Update website content to align with SEO strategy and best practices
  • Produce ideas for product titles and key feature points, with SEO and Site Search in mind
  • Strategize and oversee new content generation initiatives
  • Improve SEO performance and manage its maintenance
  • Perform ongoing keyword discovery, expansion and optimization
  • Website Monitoring & User Analysis

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • SEO Analyst
  • Content Optimization
  • SEO Strategist
  • SEO Marketing Manager

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • Developed and implemented effective search engine optimization strategies
  • Link Cleanup
  • Successfully suggested top 10 keywords in the wellness industry
Deliverables
No deliverables exist for this project.

About the company

Company
Retail, Consumer goods & services

We are small-batch makers, based in Toronto, with a mission to redefine traditional sensory tools and give back to our community. We launched our first product line of luxury incense and brass holders in Oct 2019 which were inspired by family traditions. We also partnered with a local foundation that supports the mental well-being of youth in marginalized communities. A calm state of being takes work - it’s a practice. Every practice or habit loop begins with a cue. Our goal is to create modern sensory tools that serve as cues to practice calm, hence our name cuecalm. Our goals are to increase brand awareness, grow the business, educate others on the benefits of creating a routine/ritual & help our customers cue... calm :) AS SEEN IN: Hello Canada Magazine, House & Home Magazine, Glamour UK, WedLuxe Canada