University Canada West
Log in Sign up

Social Media and Marketing Strategy for Keep6ix.org

Closed
Keep6ix.org
Keep6ix.org
Toronto, Ontario, Canada
Richard Miller He / Him
Founder
(5)
5
Project
Academic experience
80 hours per learner
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Digital marketing Social media marketing Social justice
Skills
marketing strategies social media target audience digital content creation social media strategy
Details

The main goal of this project is to create a comprehensive social media strategy for Keep6ix.org. This will involve several different steps for the student, including:

  • Developing a social media and marketing strategy that outlines the goals, objectives, and target audience for Keep6ix.org.
  • Brainstorming and creating digital content for keep6ix.org's social media platforms
  • Assist in the daily aspects of promoting keep6ix's social campaigns
  • Developing a plan to drive user engagement across all social media platforms through researching current trends and using analytical data across keep6ix's social media platforms


Deliverables

By the end of the project, the student should demonstrate: 

  • Development of a comprehensive social media and marketing strategy for keep6ix.org across all social platforms
  • Creation of content for keep6ix.org on various social media platforms
  • Development of a plan to drive user engagement 
  • Comprehension of user analytics across social media platforms and understanding of current trends
Mentorship

Throughout this project, the student will:

  1. Interact with the team and the founder of Keep6ix
  2. Attend community events that Keep6ix is involved in
  3. Connect with the community and its resources


About the company

Company
https://keep6ix.org
Toronto, Ontario, Canada
2 - 10 employees
Unknown industries

Keep6ix is a not-for-profit Toronto-based organization, serving the Greater Toronto Area, that was founded in 2017 to make a meaningful difference in the lives of at-risk youth from racialized communities who have been impacted by the criminal justice system.

Keep6ix offers various programs and services to help youth avoid going down a disempowering path toward incarceration. We also support and advocate for those who are currently incarcerated and provide post-release support so that they can overcome systematic barriers and stigma and begin to reintegrate positively into the community.