Interior Design Blog and Social Media

Closed
Kingswood Engineers Ltd.
Oakville, Ontario, Canada
Employer
(3)
3
Project
Academic experience
120 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Lead generation Search engine optimization Creative writing Media
Skills
business metrics performance metric marketing blogs social media research search engine optimization renovation writing auditing
Details

Our company helps homeowner to have beautiful homes through interior renovations. We need a strong marketing person to plan various blogs related to our business, to implement these blogs and to help us drive traffic via social media posts.


The objective is to create a blog that is optimized for SEO and offers a strong foundation in organic foot traffic to our page.

Deliverables

PLANNED TASKS:

  •  Content Calendar: Develop a 3-6 month content plan with topics aligned with our services.
  •   Keyword Research: Identify high-traffic and relevant keywords for each post.
  •   Blog Writing:  Draft SEO-optimized blog posts based on the content calendar.
  •   Image Optimization: Source and optimize images for each post with SEO-friendly alt-tags.
  •   Linking Strategy: Implement internal and authoritative external links within content.
  •   Analytics Monitoring: Set up and track blog performance metrics using tools like Google Analytics.
  •   Engagement: Respond to blog comments and feedback.
  •   Regular SEO Audits: Check and refine the blog's SEO performance regularly.
  •   Reporting: Provide regular updates on blog performance and insights.


Mentorship

Students will connect directly with us for mentorship throughout the project.

  • Training and Onboarding: We will work directly with the students to hep them understand the company and our goals, we will work with them to come up with a plan.
  • Mentorship and Feedback: We will assign a mentor for guidance, regular feedback, and problem-solving assistance.


About the company

Company
Oakville, Ontario, Canada
2 - 10 employees
Construction, engineering & trades

At Kingswood Engineers, based in Ontario, we pride ourselves on being a leading residential engineering and architectural design firm. Our passion lies in transforming homes, whether it's through expansions, second storey additions, or intricate design elements like vaulted ceilings.

Our unwavering commitment to excellence ensures that every project we undertake not only meets but surpasses our clients' expectations. For us, it's about blending aesthetic appeal with unparalleled functionality.