Vancouver Page (www.vancouver.page) is seeking assistance from students to develop a digital marketing strategy aimed at promoting its platform as a go-to resource for discovering local businesses, places, events, and offers in Metro Vancouver. Additionally, we aim to encourage local business owners and event organizers to list their businesses and events on our platform.

We are keen to explore the most effective channels and strategies to enhance our visibility and engagement. The key questions we would like students to help us address include:

1. How should we promote the Vancouver.Page website? (Please provide a list of effective strategies as part of the solution.)
2. Which social media channels should we utilize for our marketing efforts?
3. What is an appropriate monthly budget for marketing and advertising?
4. What messaging should we employ to effectively reach our target audience?
5. Who should be our high-potential audience that we need to specifically target?

Provide a Presentation/Report Including:

1. Vancouver.Page SWOT Analysis
2. List of Vancouver.Page Competitors and Their Strengths
3. List of effective digital marketing strategies to attract more users to our platform for searching local businesses, events, and offers and post reviews about local businesses
4. 6-Month Digital Marketing PlanIncluding a breakdown of the proposed digital marketing strategies.
5. An estimated budget allocation for the digital marketing initiatives.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.