The goal of this project is to create a brand manual for Play Forever, a non-profit organization providing structured and accessible recreation, education & mental health services to the youth of Toronto, Ontario. The brand manual should include the organization's mission, vision, values, and brand identity. It should also include guidelines for how to use the brand identity in marketing materials, website design, and other communications.

By the end of the project, learners should demonstrate:

- Understanding of Play Forever's mission, vision, and values.

- Creation of a brand identity for Play Forever.

- Guidelines for how to use the brand identity in marketing materials, website design, and other communications.

Final deliverables should include:

- A brand manual outlining Play Forever's mission, vision, values, and brand identity.

- Guidelines for how to use the brand identity in marketing materials, website design, and other communications.

Students will have support from managers include staff time, access to tools and technology, and access to data. We believe in mentorship!