Analyzing Loyalty Factors

App Similar to the convenience of the Uber app, this app would connect clients seeking a mobile therapeutic service such as Massage, Physio, Acupuncture, Chiro etc all from the comfort and convenience of an app on their phone. Customer challenge In a post-Covid world, what key factors will be important to the customer regarding loyalty to the brand? Suggestions would be a point-reward system but what would constitute a valuable reward? Service Provider Challenge What would prevent a Massage Therapist, for example, from attending the appointment and then soliciting the customer to continue treatments "off-line"? The Massage Therapist's incentive to do so would mean not having to share the fee with our app. Goal The goal is to understand the drivers behind brand loyalty from not only the client's perspective but also the service provider's.

Talent Acquisitions Strategy: First Nations Communities

One of the areas we want to focus on is increased representation and awareness of First nations' community in our organizations. First Nations community is severely under-represented in management consulting space (especially women) and experience various challenges. And we want to change that! OBJECTIVE: Create a talent acquisition/sourcing plan that allows our organization to welcome first nations talents as we continue to grow POSSIBLE PROJECT ACTIVITIES: Though the scope would depend on the course objectives + what is best for the students, here are the activities I see happening. - Researching + analyzing key challenges experienced by first nations communities that prevent them from advancing in the workforce - What first nations talents want from their employers - Coming up with retention strategies - Identifying out-of-work challenges that may prevent first nations talents from fully thriving at work (and what can the organization do to support it; is it the additional benefits? is it relocation assistance? etc) - Researching the contact information of possible community partners whose interest is in representing first nations communities (+ creating a sample outreach email) - Possible recruitment channels that can be leveraged in the process - The cultural competencies that the rest of the team should have to ensure first nations talents feel included (as a part of the onboarding curriculum, we have programs that we ask employees to take, but there's ALWAYS more than we can do) FINAL PROJECT DELIVERABLES: This would be the very first edition of this plan, so we are quite flexible on the deliverable! However, we ask the plan to be actionable + well documented (ex. appropriate templates, resources, concise languaging, etc). DESIRED START - END DATE: Subject to the course's start-end dates (ideally we'd like this done before the end of 2022 Q1)