Boosting Marketing for Consoul

The main objective of this project is to increase awareness and participation in Consoul’s pilot program by refining messaging, generating leads, and optimizing the sign-up process. This project aims to position Consoul as a must-have tool for employers and drive measurable engagement with decision-makers.

Strategic Prospecting Plan

Our company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience. This will involve several different steps for the students, including: Identify key contacts Write and plan what our message is Create a guide to help us find new clients Bonus steps in the process would also include: Building a script for our sales team to use

Digital Healthcare Product Testing and Launch Sign-up Project

Consoul is a digital health platform on a mission to prevent caregiver burnout. We are excited to have our current minimal viable product ready for testing and our main goal of this project is to conduct and get more users to test our product and get people to sign up for our upcoming launch. This will involve several different steps for the learners, including: - Creating a marketing plan to reach potential users and get them to test the product. - Developing a sign-up page for the upcoming launch. - Creating promotional materials to advertise the product and upcoming launch. - Creating a user feedback system to collect user feedback and insights. - Analyzing user feedback to identify areas for improvement. - Testing the product with users and making improvements based on feedback.

Website Redesign for a Health Tech Startup

The main goal for the project is to redesign Consoul's startup website to better reflect the company's unique value proposition and provide a more user-friendly experience for caregivers. This will involve several different steps for the learners, including: - Understanding Consoul's brand identity, mission, and target audience. - Conducting user research to identify pain points and areas for improvement on the current website. - Creating wireframes and design mockups for the new website. - Developing and implementing the new website design using appropriate web development tools. - Testing the new website for usability and functionality. - Launching the redesigned website and providing documentation for future maintenance.