Strategic Prospecting Plan

Number of individual students required: any OR Number of students required to work in team: any To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Solution Competitive Analysis

Number of individual students required: any OR Number of students required to work in team: any It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our sales pitch & USP. This project will include: An identification of our current competitors An identification of potential future competitors (eg. a large company in a similar industry who may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Strategic consultancy support

Number of individual students required: any OR Number of students required to work in team: any To become part of a consultancy and solution delivery team in the energy & decarbonisation industries, we need assistance delivering consultancy services from an engineering and technology standpoint as well as consultancy application in procurement support roles. The project may include, but is not limited to: Supporting Engineering team delivery of solution and consultant-led resource development. Compiling relevant market information. Building a template for bid writing and support documentation. Creating a simple tracking framework, including metrics, for measuring success delivery. The final project deliverable is a report including research, analysis, and recommendations. It should assist our team in successfully delivery within our target market with actionable recommendations that will increase customer success.