Online Training Course Design

Our company provides a service that provides support to talented student-athletes who want to study and play their sport at the collegiate level. Our company provides regular training for our employees, so they are up-to-date on ethics and safety standards as well as changes within the industry. To make training more convenient, we hope to transform our training programs into online courses. We would like to work with students to determine what features and materials employees would find useful in an online training course. Based on this information, students can then recommend the platform that would be most suitable. Tasks include: Gathering relevant course design and content information from interviews / surveys with key stakeholders. Researching options for our online training platform. Assessing existing online training platforms and recommending the best platform for our course. Reviewing our existing training material and making recommendations. Assisting in designing the course and revising training material.

New Employee Training Development

Our company has a large employee turnover rate for sales roles, meaning that manually providing onboarding tasks with every new employee is an inefficient use of our company’s time. Instead of conducting onboarding in a face-to-face setting, we hope to transition to an online course that will introduce employees to their roles, and show them all of our start-up resources. This will involve several different steps for the students, including: Examine the current onboarding process for new hires to identify what should be included in the onboarding process including forms, documentation and information. Establish a logical structure and order for the onboarding process, divided into “segments” or “modules” and their content. Research platforms or websites to automate the onboarding process. Create a segment specifically introducing new employees to our workplace culture and values.

Elite Sports & Education Website Development

Our company offers a service that helps talented Canadian student-athletes navigate the athletic recruiting process. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Virtual Internship Opportunity: Marketing

The primary focus for the student will be: (Include a few examples of marketing projects as seen below) Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising and PR materials Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s).