Marketing
Timeline
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September 2, 2020Experience start
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September 16, 2020Prepare for project launch
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September 30, 2020Zoom meeting
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December 9, 2020Experience end
Timeline
-
September 2, 2020Experience start
-
September 16, 2020Prepare for project launch
1. Understand the industry you are working with: its history, current conditions and future forecast
2. Prepare insightful questions to ask sponsors regarding 1 above.
3. Prepare questions to ask about their strategic plan (marketing and overall). -
September 30, 2020Zoom meeting
1. Participate in Zoom Meeting.
2. Each team records a “brief” minutes of the meeting.
3. Each team then brainstorms questions and issues to address with the sponsors.
4. Each team presents these questions to the instructor for organizing and communicating to the sponsors. -
December 9, 2020Experience end
Experience scope
Categories
Marketing strategySkills
competitive analysis marketing strategy researchThis semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
Students will submit a 10 page report including their research, analysis, insights, and recommendations.
Project timeline
-
September 2, 2020Experience start
-
September 16, 2020Prepare for project launch
-
September 30, 2020Zoom meeting
-
December 9, 2020Experience end
Timeline
-
September 2, 2020Experience start
-
September 16, 2020Prepare for project launch
1. Understand the industry you are working with: its history, current conditions and future forecast
2. Prepare insightful questions to ask sponsors regarding 1 above.
3. Prepare questions to ask about their strategic plan (marketing and overall). -
September 30, 2020Zoom meeting
1. Participate in Zoom Meeting.
2. Each team records a “brief” minutes of the meeting.
3. Each team then brainstorms questions and issues to address with the sponsors.
4. Each team presents these questions to the instructor for organizing and communicating to the sponsors. -
December 9, 2020Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 2, 2020Experience start
-
September 16, 2020Prepare for project launch
-
September 30, 2020Zoom meeting
-
December 9, 2020Experience end
Timeline
-
September 2, 2020Experience start
-
September 16, 2020Prepare for project launch
1. Understand the industry you are working with: its history, current conditions and future forecast
2. Prepare insightful questions to ask sponsors regarding 1 above.
3. Prepare questions to ask about their strategic plan (marketing and overall). -
September 30, 2020Zoom meeting
1. Participate in Zoom Meeting.
2. Each team records a “brief” minutes of the meeting.
3. Each team then brainstorms questions and issues to address with the sponsors.
4. Each team presents these questions to the instructor for organizing and communicating to the sponsors. -
December 9, 2020Experience end