By collaborating with our MBA students on the Strategic Consultancy Capstone Course project (CAPS 602), clients can expect a comprehensive analysis of their business challenges, innovative solutions, and actionable recommendations tailored to their specific needs. Our students bring diverse expertise and fresh perspectives, enriched by their academic knowledge and real-world experience as professional management consultants.

MBA students, working in small teams, are ready to apply their marketing expertise to real-world business scenarios. They are equipped to identify marketing opportunities, craft strategic marketing plans, and address current marketing challenges. By leveraging marketing research, strategy development, and digital promotional tools, these learners can provide actionable insights and solutions tailored to your organization's needs. This experience allows students to bridge the gap between academic knowledge and practical application, delivering value to your business while honing their professional skills.

MBA students, working in small teams, are ready to apply their marketing expertise to real-world business scenarios. They are equipped to identify marketing opportunities, craft strategic marketing plans, and address current marketing challenges. By leveraging marketing research, strategy development, and digital promotional tools, these learners can provide actionable insights and solutions tailored to your organization's needs. This experience allows students to bridge the gap between academic knowledge and practical application, delivering value to your business while honing their professional skills.

Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following. Mission and vision (based on the business owner's or executives' provision). Situational and environmental analysis. Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P. Integrated Marketing Communication (IMC) plan. Marketing plan performance evaluation matrix.