Are you experiencing challenges or changes in your organization related to team structure, leadership or change management? Learners at University Canada West will applying strategic management tools, current management theories and rigorous analysis to provide you with a clear picture of your current state, and recommendations on how to achieve your desired state.

This experience is designed for learners in an introductory digital marketing course who are eager to apply their classroom knowledge to real-world scenarios. Participants will develop a comprehensive social media strategy tailored to the needs of emerging brands. Through this experience, learners will gain practical skills in audience analysis, content planning, and platform-specific tactics, enabling them to create impactful social media strategies that align with business goals.

Are you facing issues around effective employee engagement and feedback? Problems with team or interdepartmental communication? Opportunities around change management? Do you need to build a recruitment and selection plan? Develop a training program? This experience invites industry professionals to collaborate with a team of first-year Graduate MBA students specializing in Talent Management. The learners will apply their knowledge of organizational behavior and human resource management to analyze and enhance workplace implementations. Through this project, students will develop skills in strategic HR planning, team dynamics, and organizational culture, providing valuable insights and practical solutions to real-world challenges faced by companies.  The overall goal is for students to identify best practices and link them to strategic goals and organizational problems within your organization.

Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.