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Market Research Project for Advertising Students

CAB390
Closed
Seneca Polytechnic
Seneca Polytechnic
Toronto, Ontario, Canada
Jason Dojc
Professor
1
Timeline
  • September 14, 2020
    Experience start
  • September 29, 2020
    Project Scope Meeting
  • December 8, 2020
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Startup, Non profit, Large enterprise, Small to medium enterprise, Family-Owned
Retail, Telecommunications, Technology, Real estate, Non-profit, philanthropic & civil society, Marketing & advertising, Travel & tourism, Publishing & printing, Sports & fitness
Categories
Market research Marketing strategy
Skills
competitive analysis business consulting marketing strategy data analysis research
Learner goals and capabilities

Guided by your organizational objectives, a group of student-researchers in the strategy stream of our creative advertising program will perform quantitative, qualitative, and social listening research in order to provide you with key insights and strategic recommendations.

Learners
Diploma
Any level
12 learners
Project
200 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include:

  • A 10-20 page detailed whitepaper summing up the student's research
  • A presentation deck highlighting the results of the research

Project timeline
  • September 14, 2020
    Experience start
  • September 29, 2020
    Project Scope Meeting
  • December 8, 2020
    Experience end
Project Examples
  • Investigating the competitive landscape to identify key messaging for promotion.
  • Market segmentation to identify the ideal targets for a new or existing product or service.
  • Consumer insights on a known target that could inform campaign messaging
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
Linked templates
B2C Product Launch to New Market Research Market Expansion Research View all
Companies must answer the following questions to submit a match request to this experience:

Judging the student presentations at the end of the semester.

A briefing for the students and answering student questions (Briefing and Q&A can happen asynchronously)