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Marketing Management - Summer 2023

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Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Manish Bhatia
Manish Bhatia
Educator
(2)
6
Timeline
  • July 4, 2023
    Experience start
  • July 21, 2023
    Project Scope Meeting
  • September 17, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Any industries
Categories
Advertising Social media marketing Market research Sales strategy Marketing strategy
Skills
marketing research sales & marketing business strategy
Learner goals and capabilities

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Learners
Post-graduate
Any level
34 learners
Project
20 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • July 4, 2023
    Experience start
  • July 21, 2023
    Project Scope Meeting
  • September 17, 2023
    Experience end
Project Examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Companies must answer the following questions to submit a match request to this experience:

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Provide a secondary contact who will be available to the students if the primary contact is unresponsive.

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)

Respond to student and educator inquiries/emails/messages within 2-3 business days.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team) (first or second week)

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.