Marketing Promotion
Timeline
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July 27, 2022Experience start
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July 29, 2022Project Scope Meeting
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August 5, 2022Q&A: Interview with the company
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August 27, 2022Proposal and approved outline
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September 15, 2022Experience end
Timeline
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July 27, 2022Experience start
-
July 29, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 5, 2022Q&A: Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company.
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August 27, 2022Proposal and approved outline
Submission of proposal and approved outline
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September 15, 2022Experience end
Experience scope
Categories
Communications Market research Marketing strategySkills
digital marketing marketing strategy data analysisThis semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a promotion plan, or solve a current marketing communication challenge.The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
Students will submit a 10-15 page report including their secondary research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
15 minute presentation of key findings and recommendations.
Project timeline
-
July 27, 2022Experience start
-
July 29, 2022Project Scope Meeting
-
August 5, 2022Q&A: Interview with the company
-
August 27, 2022Proposal and approved outline
-
September 15, 2022Experience end
Timeline
-
July 27, 2022Experience start
-
July 29, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 5, 2022Q&A: Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company.
-
August 27, 2022Proposal and approved outline
Submission of proposal and approved outline
-
September 15, 2022Experience end
Project Examples
Requirements
ThePromotion Plan should outline the promotion strategy and tactics for your company, including all or some of the following sections:
Industry/Company Review
Product Review/Buyer Analysis
Competitive Review
Segmentation, Targeting, and Positioning
Communications Objectives & Budget Request
Creative Strategy Statement/Source Determination
IMC Program Element Mix
Specific Media Objectives/Mix
Evaluation Program
Presentation to Client
Final Report
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
July 27, 2022Experience start
-
July 29, 2022Project Scope Meeting
-
August 5, 2022Q&A: Interview with the company
-
August 27, 2022Proposal and approved outline
-
September 15, 2022Experience end
Timeline
-
July 27, 2022Experience start
-
July 29, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 5, 2022Q&A: Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company.
-
August 27, 2022Proposal and approved outline
Submission of proposal and approved outline
-
September 15, 2022Experience end