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Marketing Management - Summer 2024

MRKT621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Manish Bhatia
Manish Bhatia
Educator
(2)
6
Timeline
  • July 8, 2024
    Experience start
  • September 16, 2024
    Experience end
Experience
4/3 project matches
Dates set by experience
Preferred companies
Canada
Startup, Family-Owned, Non profit, Small to medium enterprise, Social Enterprise
Any industries
Categories
Advertising Customer segmentation Product or service launch Sales strategy Marketing strategy
Skills
strategic marketing marketing management master of business administration (mba) marketing research marketing research
Learner goals and capabilities

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Learners
Post-graduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • July 8, 2024
    Experience start
  • September 16, 2024
    Experience end
Project Examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Companies must answer the following questions to submit a match request to this experience:

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Provide a secondary contact who will be available to the students if the primary contact is unresponsive.

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)

Respond to student and educator inquiries/emails/messages within 2-3 business days.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team) (first or second week)

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.