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Marketing Strategy and Plan

Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Oskooei
Daniel Oskooei He / Him
Sessional faculty
(3)
6
Timeline
  • July 15, 2024
    Experience start
  • August 31, 2024
    Experience end
General
  • Post-graduate
  • 20 learners; individual projects
  • 25 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 4/4 project matches
  • Anywhere
  • Academic experience
  • Sole proprietorship, Startup, Large enterprise, Non profit, Small to medium enterprise
  • Business & management, Business services, Consumer goods & services, Defense & security
Categories
Customer segmentation Marketing analytics Market expansion Product or service launch Marketing strategy
Skills
research market intelligence data analysis strategy setting strategic marketing plan setting
Project timeline
  • July 15, 2024
    Experience start
  • August 31, 2024
    Experience end
Overview
Learner goals and capabilities

Companies will benefit at least 5 (up to 12) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist follows.

  • Mission and vision (based on business owner or executives provision).
  • Situational and environmental analysis.
  • Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
  • Integrated Marketing Communication (IMC) plan.
  • Marketing plan performance evaluation matrix.


Expected outcomes and deliverables
  • Gaining knowledge about the company's marketing status and issues on hand.
  • Clarifying marketing goals (SMART).
  • Setting up strategies and plans to reach those goals.
  • And creating metric systems for measuring the achievements upon set goals in different time periods.
  • The rest would negotiable.
Project Examples
  • Gathering internal and external data from the company and its industry and marketing.
  • Analyzing the data and converting that to insights.
  • Identifying the current status of company marketing.
  • Setting up marketing strategy.
  • Providing marketing plans and methods to evaluate the outcomes.
  • The above will take place through students collaboration with your teams.


We are seeking businesses that have begun operations, and while we welcome the opportunity to partner with startups, the company should have at least a year's worth of business data available.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

When company has been founded?

What is the type of company?

What is the industry?

How cooperative are the senior managers?

If some of the students' or teams provide solid and strong marketing plan would your company desire to employ those students?