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University Canada West
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Marketing Management

MRKT 621 (ON-WINTER-01)
Closed
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
M. Yalcin Parmaksiz
M. Yalcin Parmaksiz
He / Him
Faculty Member
(15)
6
Timeline
  • January 25, 2023
    Experience start
  • February 22, 2023
    Group Project Proposal
  • March 21, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries

About this experience

Categories
Communications Market research Sales strategy Marketing strategy Social sciences
Learner skills
digital marketing competitive analysis sales & marketing business consulting marketing strategy
What learners can do

This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Graduate
Any level
30 learners
Project
10 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Students will submit a 10-page report, including their research, analysis, insights, and recommendations.
  • Students will also submit a PDF slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
  • January 25, 2023
    Experience start
  • February 22, 2023
    Group Project Proposal
  • March 21, 2023
    Experience end

Projects you can submit

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)

Required questions for companies

Companies matching with this experience will answer these questions.

  • Q1 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q2 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.