Small Business Management Capstone Fall 2024
Timeline
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October 14, 2024Experience start
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December 23, 2024Experience end
Categories
Communications Market research Product or service launch Sales strategySkills
project planning small business management master of business administration (mba) consulting research timelines legal discoveryThe BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business.
The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.
Following the initial discovery meeting with the student team, the business will receive a proposal and scope document that will:
- identify the core problem
- outline the strategic goals of the client and how the project will align with these goals
- describe desired outcomes and client benefit
- address the project plan with timelines and milestones
The final deliverable (consulting report) will build on the initial scope document and include:
- An organizational analysis
- Evidence-based research to support the development of the project recommendations
- Detailed strategy and recommendations to address the challenges and/or opportunities related to the project
- An implementation plan outlining required resources
- Budget and/or financial implications associated with the recommendations
- Success measures
- Risks and mitigation (as applicable)
Project timeline
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October 14, 2024Experience start
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December 23, 2024Experience end
Project Examples
The project can deal with any functional area (i.e. marketing, operations, HR, finance, etc.) related to a current state of the business (i.e. start-up business plan, expansion, market diversification, exporting, moving to digital platforms, exit strategies, etc.).
Companies must answer the following questions to submit a match request to this experience:
Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
Timeline
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October 14, 2024Experience start
-
December 23, 2024Experience end