Digital Marketing Strategy, Business Growth Strategy - Winter 2025

CAPS 602
Open Closing on January 19, 2025
University Canada West
Vancouver, British Columbia, Canada
Prof.
(2)
6
Timeline
  • January 19, 2025
    Experience start
  • January 20, 2025
    Experience end
Experience
35 projects wanted
Dates set by experience
Preferred companies
Anywhere
Startup, Small to medium enterprise, Sole proprietorship, Social Enterprise
Any industries
Categories
Market research Project management Competitive analysis Market expansion Product or service launch
Skills
analytical skills project management strategic thinking communication skills problem solving abilities
Learner goals and capabilities

By collaborating with our MBA students on the Strategic Consultancy Capstone Course project (CAPS 602), clients can expect a comprehensive analysis of their business challenges, innovative solutions, and actionable recommendations tailored to their specific needs. Our students bring diverse expertise and fresh perspectives, enriched by their academic knowledge and real-world experience as professional management consultants.

Learners
Graduate
Intermediate, Advanced levels
12 learners
Project
160 hours per learner
Educators assign learners to projects
Individual projects
Expected outcomes and deliverables

Expected Outcomes:

Comprehensive Competitive Landscape Analysis - Internal Critical Analysis

Actionable Recommendations

Tangible Results


Professional Presentation: Deliverables will be presented professionally, showcasing the depth of analysis and the value of the recommendations.


Format of Deliverables:

Written Reports:

Visual Presentations:

Executive Summaries


Project timeline
  • January 19, 2025
    Experience start
  • January 20, 2025
    Experience end
Project Examples
  1. Strategic Planning and Business Development
  2. Market Research and Analysis
  3. Digital Marketing
  4. Operational Efficiency Improvement
  5. Marketing Strategy and Brand Management
  6. Financial Analysis and Planning
  7. Technology Implementation and Digital Transformation
  8. Sustainability and Corporate Social Responsibility (CSR)
  9. Human Resources and Talent Management
  10. Financial growth strategy


Companies must answer the following questions to submit a match request to this experience:

What level of involvement or time commitment can we expect from your team throughout the duration of the project?