Digital Marketing Strategy Consultancy
Timeline
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October 14, 2024Experience start
-
October 17, 2024Check in with company representative - seek information
-
October 28, 2024First Draft Submission
-
November 18, 2024Second Draft Submission
-
December 4, 2024Final Submission
-
December 4, 2024Final Presentation
-
December 6, 2024Experience end
Timeline
-
October 14, 2024Experience start
-
October 17, 2024Check in with company representative - seek information
First meeting - via Microsoft TEAMS - class times are Tuesdays (8.00 am - 9.50 am for session 5), and Wednesdays (5.00 pm - 6.50 pm for session 3). Online classes on Thursdays (8.00 am for session 5) and Mondays (5.00pm for session 3).
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October 28, 2024First Draft Submission
First Submission - the official draft paper submission date is October 27, 2024. This is the submission covering the following points: general digital marketing analysis of the current/active platforms of company (website, social media, call-to-action; etc), and in-depth analysis for segmentation and targeting strategy.
-
November 18, 2024Second Draft Submission
Second Submission - the official draft paper submission date is November 17, 2024. This submission covers the following: suggestions on social media platforms (all platforms) with mock-ups and content strategy, general information on quality of the website to boost organic search outcomes, SEO practices, Paid advertisement practices, and key performance index for evaluation purposes.
-
December 4, 2024Final Submission
Final Submission and Presentation - the date is December 3, 2024. Each group will create the complete paper to submit. They will present their paper in-class and will submit their final paper to the company - so companies are cordially invited to join us 🙂.
-
December 4, 2024Final Presentation
Final presentation to all stakeholders - company, classmates, professors, and guests. The company will provide reflections and feedbacks *- in terms of student project qualities, satisfaction, and recommendation.
-
December 6, 2024Experience end
Categories
Digital marketing Lead generation Search engine optimization Marketing analytics Marketing strategySkills
marketing social media strategy customer acquistionAre you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from the University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes.
Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc.
Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.
Students will submit a detailed report (Digital Marketing Plan) including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
There will be a final 10-15 minute presentation of key findings and recommendations.
Project timeline
-
October 14, 2024Experience start
-
October 17, 2024Check in with company representative - seek information
-
October 28, 2024First Draft Submission
-
November 18, 2024Second Draft Submission
-
December 4, 2024Final Submission
-
December 4, 2024Final Presentation
-
December 6, 2024Experience end
Timeline
-
October 14, 2024Experience start
-
October 17, 2024Check in with company representative - seek information
First meeting - via Microsoft TEAMS - class times are Tuesdays (8.00 am - 9.50 am for session 5), and Wednesdays (5.00 pm - 6.50 pm for session 3). Online classes on Thursdays (8.00 am for session 5) and Mondays (5.00pm for session 3).
-
October 28, 2024First Draft Submission
First Submission - the official draft paper submission date is October 27, 2024. This is the submission covering the following points: general digital marketing analysis of the current/active platforms of company (website, social media, call-to-action; etc), and in-depth analysis for segmentation and targeting strategy.
-
November 18, 2024Second Draft Submission
Second Submission - the official draft paper submission date is November 17, 2024. This submission covers the following: suggestions on social media platforms (all platforms) with mock-ups and content strategy, general information on quality of the website to boost organic search outcomes, SEO practices, Paid advertisement practices, and key performance index for evaluation purposes.
-
December 4, 2024Final Submission
Final Submission and Presentation - the date is December 3, 2024. Each group will create the complete paper to submit. They will present their paper in-class and will submit their final paper to the company - so companies are cordially invited to join us 🙂.
-
December 4, 2024Final Presentation
Final presentation to all stakeholders - company, classmates, professors, and guests. The company will provide reflections and feedbacks *- in terms of student project qualities, satisfaction, and recommendation.
-
December 6, 2024Experience end
Project Examples
The project's outcome is a Digital Marketing Plan Report for the company based on the current situation analysis and business needs.
The report will contain the following sections:
1. Introduction and Company Background
2. Objectives of the project
3. A CURRENT SWOT Analysis
4. Critical issues
5. Digital Marketing Plan:
5.1. SEO Plan
5.2. Social media marketing plan
- Social media goals: What are/should be the goals of the organization on social?
- Brand Identity: Can you describe what the organization’s brand identity should be on social? This includes the voice and tone, mission, vision, and look and feel.
- Audience: Who are the different audiences the organization should engage with on social? This can include employees, customers, partners etc. Based on your research, determine the best social channels the organization should use to engage with the audience
5.3. E-mail marketing plan
5.4. Content Marketing
6. Implementation / action plan
7. Conclusion
Timeline
-
October 14, 2024Experience start
-
October 17, 2024Check in with company representative - seek information
-
October 28, 2024First Draft Submission
-
November 18, 2024Second Draft Submission
-
December 4, 2024Final Submission
-
December 4, 2024Final Presentation
-
December 6, 2024Experience end
Timeline
-
October 14, 2024Experience start
-
October 17, 2024Check in with company representative - seek information
First meeting - via Microsoft TEAMS - class times are Tuesdays (8.00 am - 9.50 am for session 5), and Wednesdays (5.00 pm - 6.50 pm for session 3). Online classes on Thursdays (8.00 am for session 5) and Mondays (5.00pm for session 3).
-
October 28, 2024First Draft Submission
First Submission - the official draft paper submission date is October 27, 2024. This is the submission covering the following points: general digital marketing analysis of the current/active platforms of company (website, social media, call-to-action; etc), and in-depth analysis for segmentation and targeting strategy.
-
November 18, 2024Second Draft Submission
Second Submission - the official draft paper submission date is November 17, 2024. This submission covers the following: suggestions on social media platforms (all platforms) with mock-ups and content strategy, general information on quality of the website to boost organic search outcomes, SEO practices, Paid advertisement practices, and key performance index for evaluation purposes.
-
December 4, 2024Final Submission
Final Submission and Presentation - the date is December 3, 2024. Each group will create the complete paper to submit. They will present their paper in-class and will submit their final paper to the company - so companies are cordially invited to join us 🙂.
-
December 4, 2024Final Presentation
Final presentation to all stakeholders - company, classmates, professors, and guests. The company will provide reflections and feedbacks *- in terms of student project qualities, satisfaction, and recommendation.
-
December 6, 2024Experience end