Digital Marketing Strategy Consultancy

University Canada West
Vancouver, British Columbia, Canada
Wisanu Krutngoen He / Him
Sessional Faculty
2
Timeline
  • October 14, 2024
    Experience start
  • October 17, 2024
    Check in with company representative - seek information
  • October 28, 2024
    First Draft Submission
  • November 18, 2024
    Second Draft Submission
  • December 4, 2024
    Final Submission
  • December 4, 2024
    Final Presentation
  • December 6, 2024
    Experience end
Experience
4/4 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Any company type
Any industries
Categories
Digital marketing Lead generation Search engine optimization Marketing analytics Marketing strategy
Skills
marketing social media strategy customer acquistion
Learner goals and capabilities

Are you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from the University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes.


Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc.


Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.

Learners
Undergraduate
Intermediate levels
30 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Students will submit a detailed report (Digital Marketing Plan) including their research, analysis, insights, and recommendations.


Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.


There will be a final 10-15 minute presentation of key findings and recommendations.

Project timeline
  • October 14, 2024
    Experience start
  • October 17, 2024
    Check in with company representative - seek information
  • October 28, 2024
    First Draft Submission
  • November 18, 2024
    Second Draft Submission
  • December 4, 2024
    Final Submission
  • December 4, 2024
    Final Presentation
  • December 6, 2024
    Experience end
Project Examples

The project's outcome is a Digital Marketing Plan Report for the company based on the current situation analysis and business needs.


The report will contain the following sections:


1. Introduction and Company Background

2. Objectives of the project

3. A CURRENT SWOT Analysis

4. Critical issues

5. Digital Marketing Plan:

5.1. SEO Plan

5.2. Social media marketing plan

  • Social media goals: What are/should be the goals of the organization on social?
  • Brand Identity: Can you describe what the organization’s brand identity should be on social? This includes the voice and tone, mission, vision, and look and feel.
  • Audience: Who are the different audiences the organization should engage with on social? This can include employees, customers, partners etc. Based on your research, determine the best social channels the organization should use to engage with the audience

5.3. E-mail marketing plan

5.4. Content Marketing

6. Implementation / action plan

7. Conclusion