University Canada West
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Generative AI Prompt & Result Editing for Digital Marketing

BUA 4810-4815
Closed
High Point University
High Point University
High Point, North Carolina, United States
Daniel Hall
Daniel Hall He / Him
Dean, Phillips School of Business
2
Timeline
  • August 21, 2023
    Experience start
  • September 15, 2023
    Complete Generative AI Tutorial
  • September 30, 2023
    First edited AI Prompt Results
  • December 15, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Business & management, Business services

Experience scope

Categories
Artificial intelligence Change management Communications Sales strategy
Skills
chat gpt generative ai social media marketing digital marketing data governance ai policy
Learner goals and capabilities

Our students will be taught how to use Generative AI for over 50 business use cases and discuss how this tool will transform the future of work.


The benefit to companies is that they will execute any of these needed use cases requested by the company, and then then teach your employees how to effectively use these tools.


Examples are shown by the instructor's posts.on his LinkedIn profile from a 50-day challenge: Daniel Hall | LinkedIn .

Learners

Learners
Undergraduate
Any level
24 learners
Project
120 hours per learner
Educators assign learners to projects
Individual projects
Expected outcomes and deliverables
  • Prompts for marketing copy, social media posts, up to 50 business use cases.
  • Editing prompts provided to Chat GPT by your employees
  • Edit responses provided by Chat GPT forwarded by your employees
  • Handbook on how to use Chat GPT tailored for actual roles in your company.
  • Serve on a committee as your company develops its own Generative AI use policies


Project timeline
  • August 21, 2023
    Experience start
  • September 15, 2023
    Complete Generative AI Tutorial
  • September 30, 2023
    First edited AI Prompt Results
  • December 15, 2023
    Experience end

Project Examples

Requirements

Students will be taught how to use the Bing Chat GPT, Google Bard Chat GPT, and Open AI consoles.

  • Can generate prompts for marketing copy, social media posts, up to 50 business use cases.
  • Can edit prompts provided to Chat GPT
  • Can edit responses provided by Chat GPT


Will shadow various positions in your company through video informational interviews. Will produce a handbook for your employees of examples of how they can use AI to conduct their specific work functions.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Do you have a desire to have employees who can use Generative AI?

What types of work do you normally give to interns or new graduates?