University Canada West
University Canada West
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Looking for Business Partners for International Marketing Projects (MBA Course)

MRKT627
Open Closing on October 1, 2025 / 3 spots left
University Canada West
University Canada West
Vancouver, British Columbia, Canada
hamidreza mohammadi
He
instructor
1
Experience
3 projects wanted
Dates set by projects
Preferred companies
Anywhere
Small to medium enterprise
Any industries

Experience scope

Categories
Customer segmentation Market research Market expansion Sales strategy Marketing strategy
Skills
target market global marketing market analysis master of business administration (mba) international marketing brand awareness market research project scoping marketing planning international finance
Learner goals and capabilities

This is an MBA-level International Marketing course focused on developing global market strategies. Students apply skills in market analysis, cultural assessment, and marketing mix design to solve real-world business challenges, helping companies expand internationally or optimize their global marketing efforts.

Learners

Learners
Post-graduate
Intermediate, Advanced levels
35 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Expected Deliverables:

Participating companies will receive the following from student teams:

  1. Marketing Plan Proposal (Mid-term) – A brief proposal outlining the project scope, preliminary market analysis, and initial strategy ideas.
  2. Final Marketing Plan (End of Term) – A detailed document including market research, target market selection, marketing mix strategy, and recommendations for market entry.
  3. Final Presentation – A summary of key findings and recommendations delivered via PowerPoint.



Expected Outcomes for Companies:

• Fresh Perspectives on global market opportunities and challenges.

• Practical Solutions tailored to your business needs.

• Strategic Insights to support international market entry decisions.

• Brand Exposure among future business leaders.

Project Examples

Requirements

We are seeking real-world international marketing projects from businesses looking to explore new markets or strengthen their global presence. Our MBA students are equipped to conduct market research, analyze international opportunities, and develop practical marketing strategies tailored to different regions.

Examples of Projects:

  • Market Entry Strategy – Identifying and assessing potential global markets.
  • Marketing Mix Adaptation – Adjusting product, pricing, promotion, and distribution strategies for international markets.
  • Competitive Analysis – Analyzing competitors in new regions and recommending positioning strategies.
  • Global Brand Positioning – Crafting marketing messages that resonate across cultures.
  • Digital Marketing Strategy – Developing online strategies to reach new international audiences.

We welcome projects from businesses across industries looking to expand into or grow within global markets, with a focus on practical, actionable insights.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

What international marketing challenge or opportunity is your project focused on?

Are you available for a brief online or in person meeting on your option to discuss the project scope and expectations with students?

How frequently will you be available to communicate with student teams?

Have you worked with students or interns before? If so, what was your experience?