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International Marketing (MRKT627)

MRKT627
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Mostafa Ahmadi
Educator
7
Timeline
  • April 29, 2024
    Experience start
  • July 1, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Marketing analytics Market research Market expansion Marketing strategy
Skills
marketing market research marketing strategy
Learner goals and capabilities

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.



Learners
Post-graduate
Any level
32 learners
Project
10 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Students will submit a detailed report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

10-15 minute presentation of key findings and recommendations.

Project timeline
  • April 29, 2024
    Experience start
  • July 1, 2024
    Experience end
Project Examples

Before entering your organization into the international landscape, it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will spend 20+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global.

Some areas that these students can help you to understand include but are not limited to:

  • How to reach your target market in the country of choice
  • Most effective marketing techniques for the area of choice
  • Analysis of the effectiveness of entering the market of choice.
  • Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region

The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing, and distribution recommendations). A global marketing strategy can help your organization improve product/service effectiveness, provide a strong competitive edge, or heighten customer awareness.

Take this opportunity to analyze how you could benefit from expanding internationally.