University Canada West
Log in Sign up

International Marketing

MRKT 627
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Mehdi Akhgari
Mehdi Akhgari
Full-time Faculty
(18)
6
Timeline
  • April 17, 2023
    Experience start
  • April 25, 2023
    Project Scope Meeting
  • May 20, 2023
    Proposal and approved outline
  • June 19, 2023
    Experience end
General
  • Graduate
  • 90 learners; teams of 6
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/4 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing business strategy marketing strategy
Project timeline
  • April 17, 2023
    Experience start
  • April 25, 2023
    Project Scope Meeting
  • May 20, 2023
    Proposal and approved outline
  • June 19, 2023
    Experience end
Overview
Learner goals and capabilities

Do you have an International Marketing challenge/opportunity you want to address? In this project will apply their knowledge in international marketing to helping your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

Expected outcomes and deliverables

Students will submit a detailed report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

10-15 minute presentation of key findings and recommendations.

Project Examples

Before entering your organization into the international landscape it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will spend 20+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global.

Some areas that these students can help you to understand include but are not limited to:

  • How to reach your target market in country of choice
  • Most effective marketing techniques for area of choice
  • Analysis of the effectiveness of entering market of choice.
  • Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region

The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing and distribution). A global marketing strategy can help your organization improve product/service effectiveness, give a strong competitive edge, or heighten customer awareness. Take this opportunity to analyze how you could benefit from expanding internationally.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Do you have plan to expand your business into a foreign market?

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week)

If your company has legally operating more than six months?

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly office hour with the students about 15 min per team)

Assess and judge the "top" student project(s) and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group(s). (Student chooses Linked In or letter)

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.