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Group Social Media Audit

OLT071/OLT073
Closed
Seneca Polytechnic
Seneca Polytechnic
Toronto, Ontario, Canada
Angela Jacewicz
Angela Jacewicz
OSLT Coordinator
3
Timeline
  • October 9, 2019
    Experience start
  • October 10, 2019
    Project Scope Meeting
  • November 14, 2019
    Midway Check In
  • November 28, 2019
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Any
Food & beverage, Entertainment, Legal, Apparel & fashion, Environment, Arts, Consumer goods & services, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Marketing & advertising, It & computing, Travel & tourism, Cosmetics & beauty, Liquor, wine & spirits, Media & production, Sports & fitness
Categories
Communications Market research Product or service launch Sales strategy Marketing strategy
Skills
digital marketing research analysis public relations & communications marketing strategy
Learner goals and capabilities

A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In a group of 4 to 5, students with sales, marketing, and technical backgrounds will work with your organization or brand to conduct an audit of your social media and communications channels and develop a report to help achieve your organization’s goals.

Learners
Any level
28 learners
Project
7 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

1. The group must conduct research, complete a social media audit and develop a digital strategy for an organization or brand. The 3 - page report will be in PPT or other presentation format.

2. Students will have up to 20 minutes to showcase their findings and recommendations visually and in an oral presentation. Organizations that participate in this assignment will get recommendations on how to better use social media to achieve their business goals and a digital strategy for their brand.

3. A package of three example social media posts/ideas/contests/promotions and accompanying content.

Project timeline
  • October 9, 2019
    Experience start
  • October 10, 2019
    Project Scope Meeting
  • November 14, 2019
    Midway Check In
  • November 28, 2019
    Experience end
Project Examples

  • Prepare an overview of the organization, SWOT and a top-line analysis of two competitors.
  • Analyze at least 3 channels from the following list: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, other.
  • Identify 3 tools you would recommend to the organization to help optimize and/or measure social media and explain why you selected them.
  • Develop a digital strategy that includes 2 measurable objectives, 1 creative idea, 3 digital tactics that incorporate the idea (1 slide each), and how you'd measure success.
Companies must answer the following questions to submit a match request to this experience:

Be available for a call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course, be available for a check-in call, if required.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions in a timely manner on an ongoing basis.

Instructors will not be involved in any part of the selection, ranking, or awarding of Incentive winners. Organizations that elect to offer Incentives are solely responsible for the screening, selection, awarding, and provision of any Incentives.

Provide students with information on the company and its structure, and marketing and communications tools and materials that would be relevant for the project.

Incentives, prizes, and/or awards (hereafter referred to as “Incentives”) may or may not be offered at the sole discretion of the organization and awarded upon the completion of the project.

Seneca College assumes no liability and is not responsible for the selection, ranking, awarding or provision of the Incentives to the winners.