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Integrated Digital & Traditional Marketing Campaign (Winter 2020: 2-year diploma students)

MARK 2063
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Danny Smith
Danny Smith
Professor Marketing
(2)
3
Timeline
  • January 13, 2020
    Experience start
  • January 14, 2020
    Client Project Briefing to Students
  • April 26, 2020
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Startup, Social Enterprise, Non profit, Small to medium enterprise, Incubator
Any industries

Experience scope

Categories
Communications Product or service launch Marketing strategy Hospitality, tourism & culinary arts
Skills
problem solving promotional strategy presentation skills marketing strategy integrated marketing communications
Learner goals and capabilities

Do you need a digital & traditional marketing campaign to promote your product or service?

Engage our Digital & Traditional Marketing undergrad students to develop an integrated marketing campaign including:

  • Digital: social media, search, content, display, mobile
  • Traditional: video, direct, radio

Students will respond to your project brief by drawing upon integrated & channel marketing strategies.

Guiding requirements:

  • Greator Toronto Area
  • Consumer good or service
  • Brand standards, e.g. logo

Learners

Learners
Any level
80 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The top 1-2 groups, as determined by the instructor, will present their integrated marketing campaign proposal to you in person, or virtually.

You will leave with a:

Pitch Presentation:

  • PowerPoint slide presentation that briefly summarizes the proposed digital marketing strategy
  • Insights, benefits, support
  • Creative idea
  • 3-4 recommended tactics
  • Linear mocks ups for tactics (i.e., rough sketches)

Client Leave Behind:

  • A more lengthy document providing rationale for the recommendations e.g., why group suggests a particular social media platform over another
  • Includes bibliographic references
Project timeline
  • January 13, 2020
    Experience start
  • January 14, 2020
    Client Project Briefing to Students
  • April 26, 2020
    Experience end

Project Examples

Requirements

Completed client projects are confidential. That said, you can expect that students will:

  • write a creative brief to guide their project
  • develop a creative campaign idea
  • flesh out the creative campaign idea through multiple digital channels
  • recommend tactics that fit within a budget
  • provide a media blocking chart
  • provide additional tactics incremental to the budget should more funds become available

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox