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Group Social Media Audit and Digital Strategy

CCM717SAA.04930.2194
Closed
Seneca Polytechnic
Seneca Polytechnic
Toronto, Ontario, Canada
Martin Waxman
Martin Waxman
Professor
2
Timeline
  • May 17, 2019
    Experience start
  • May 22, 2019
    Project Scope Meeting
  • May 31, 2019
    Midway Check In
  • July 17, 2019
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Startup, Non profit, Large enterprise, Small to medium enterprise
Entertainment, Food & beverage, Legal, Apparel & fashion, Environment, Arts, Consumer goods & services, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Marketing & advertising, It & computing, Travel & tourism, Cosmetics & beauty, Liquor, wine & spirits, Media & production, Sports & fitness
Categories
Communications Product or service launch Marketing strategy
Skills
strategy research analysis digital marketing public relations & communications
Learner goals and capabilities

In a group of 4 to 5, participants will work with organization or brand to conduct an audit of their social media and communications channels and develop a digital strategy designed to help achieve the organization’s goals.

Learners
Any level
16 learners
Project
7 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The group must conduct research, complete a social media audit and develop a digital strategy for an organization or brand. The report will be in PPT or other presentation format. Students will have up to 20 minutes to showcase their findings and recommendations visually and in an oral presentation.

Organizations that participate in this assignment will get recommendations on how to better use social media to achieve their business goals and a digital strategy for their brand.

Project timeline
  • May 17, 2019
    Experience start
  • May 22, 2019
    Project Scope Meeting
  • May 31, 2019
    Midway Check In
  • July 17, 2019
    Experience end
Project Examples
  • Research the organization’s brand archetype and character and describe how that shapes its approach to social media and communications.
  • Prepare an overview of the organization, SWOT and a top-line analysis of two competitors.
  • Provide a review and strategic analysis of the organization’s current goals, social media and PR strategies, audience, tactics, content mix, stories/communications, creativity, channels, influencers, partners, and audience engagement.
  • Analyse at least 3 channels from the following list: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, other.
  • Identify 3 tools you would recommend to the organization to help optimize and/or measure social media and explain why you selected them.
  • Develop a digital strategy that includes 2 measurable objectives, 1 creative idea, 3 digital tactics that incorporate the idea (1 slide each), and how you'd measure success.
Companies must answer the following questions to submit a match request to this experience:

Seneca College assumes no liability and is not responsible for the selection, ranking, awarding or provision of the Incentives to the winners.

Provide students with information on the company and its structure, and marketing and communications tools and materials that would be relevant for the project.

Incentives, prizes, and/or awards (hereafter referred to as “Incentives”) may or may not be offered at the sole discretion of the organization and awarded upon the completion of the project.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions in a timely manner on an ongoing basis.

Instructors will not be involved in any part of the selection, ranking, or awarding of Incentive winners. Organizations that elect to offer Incentives are solely responsible for the screening, selection, awarding, and provision of any Incentives.

Be available for a call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course, be available for a check-in call, if required.