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INSIGHTS-BASED STRATEGIC ANALYSIS AND MARKETING PLAN

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Salvador Trevino Martinez
Salvador Trevino Martinez He / Him
Marketing Faculty
6
Timeline
  • October 11, 2024
    Experience start
  • November 7, 2024
    Work In Progress Check In
  • December 14, 2024
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Startup, Small to medium enterprise, Family owned, Non profit, Social enterprise
Any industries
Categories
Competitive analysis Market expansion Product or service launch Sales strategy Product management
Skills
environmental analysis consumer behavior marketing mix strategy
Learner goals and capabilities

This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learner skills

Sales & marketing, Business strategy, Marketing strategy, Communication, Research

Deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Learners
Graduate
Intermediate levels
30 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Written report

Presentation PP/Canva files

Link to recorded presentations

Project timeline
  • October 11, 2024
    Experience start
  • November 7, 2024
    Work In Progress Check In
  • December 14, 2024
    Experience end
Project Examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.