Marketing Plan and Strategy
Timeline
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October 1, 2024Experience start
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October 1, 2024Initial Marketing Plan Meeting With Business Owner
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October 8, 2024Marketing Plan Proposal Approval by Client
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October 29, 2024Alignment Meeting
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November 12, 2024Final Marketing Plan Presentation
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November 26, 2024Experience end
Timeline
-
October 1, 2024Experience start
-
October 1, 2024Initial Marketing Plan Meeting With Business Owner
Initial meeting of MBA students and business owners for introduction, objective, and outcome setting.
-
October 8, 2024Marketing Plan Proposal Approval by Client
The Marketing Plan Proposal will be provided by team leaders to the client for their approval in order to start the marketing plan.
-
October 29, 2024Alignment Meeting
Alignment meetings of groups with the clients for better outcomes and needed fine-tuning of the marketing plan.
-
November 12, 2024Final Marketing Plan Presentation
All groups will send their final marketing plan to the client, and qualified groups will present them.
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November 26, 2024Experience end
General
- Post-graduate; 1st year
- 100 learners; teams of 3
- 20 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 3/8 project matches
- Anywhere
- Academic experience
- Any company type
- Agriculture, Apparel & fashion, Consumer goods & services, Entertainment, It & computing
Categories
Skills
Project timeline
-
October 1, 2024Experience start
-
October 1, 2024Initial Marketing Plan Meeting With Business Owner
-
October 8, 2024Marketing Plan Proposal Approval by Client
-
October 29, 2024Alignment Meeting
-
November 12, 2024Final Marketing Plan Presentation
-
November 26, 2024Experience end
Timeline
-
October 1, 2024Experience start
-
October 1, 2024Initial Marketing Plan Meeting With Business Owner
Initial meeting of MBA students and business owners for introduction, objective, and outcome setting.
-
October 8, 2024Marketing Plan Proposal Approval by Client
The Marketing Plan Proposal will be provided by team leaders to the client for their approval in order to start the marketing plan.
-
October 29, 2024Alignment Meeting
Alignment meetings of groups with the clients for better outcomes and needed fine-tuning of the marketing plan.
-
November 12, 2024Final Marketing Plan Presentation
All groups will send their final marketing plan to the client, and qualified groups will present them.
-
November 26, 2024Experience end
Overview
- Learner goals and capabilities
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Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist of the following.
- Mission and vision (based on the business owner's or executives' provision).
- Situational and environmental analysis.
- Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
- Integrated Marketing Communication (IMC) plan.
- Marketing plan performance evaluation matrix.
- Expected outcomes and deliverables
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- Conducting market and industry research and secondary data gathering and analysis.
- Identifying company marketing issues objectives, and goals.
- Setting up marketing strategies and plans to reach those goals.
- Clarifying marketing goals (SMART).
- And creating metric systems to measure achievements upon set goals in different periods.
Project Examples
Small and Medium-sized companies and Startups need the following:
- Creating marketing plans and strategies from scratch for companies that do not have marketing plans and strategies. This project will involve secondary data gathering and analysis.
- They have conducted market and industry research but want to accomplish their marketing plan and strategies.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Would you please introduce your company?
What are your main marketing objectives and expectation from this project?
Have you conducted any market and industry research or partial marketing plan?
Timeline
-
October 1, 2024Experience start
-
October 1, 2024Initial Marketing Plan Meeting With Business Owner
-
October 8, 2024Marketing Plan Proposal Approval by Client
-
October 29, 2024Alignment Meeting
-
November 12, 2024Final Marketing Plan Presentation
-
November 26, 2024Experience end
Timeline
-
October 1, 2024Experience start
-
October 1, 2024Initial Marketing Plan Meeting With Business Owner
Initial meeting of MBA students and business owners for introduction, objective, and outcome setting.
-
October 8, 2024Marketing Plan Proposal Approval by Client
The Marketing Plan Proposal will be provided by team leaders to the client for their approval in order to start the marketing plan.
-
October 29, 2024Alignment Meeting
Alignment meetings of groups with the clients for better outcomes and needed fine-tuning of the marketing plan.
-
November 12, 2024Final Marketing Plan Presentation
All groups will send their final marketing plan to the client, and qualified groups will present them.
-
November 26, 2024Experience end