The main goal for the project is to expand the services offered by CWIALPHA, a cosmetic contract manufacturer, by developing a comprehensive strategy for business development and increasing the company's client base.

1. Research: Conduct market research to identify potential new clients and industry trends that will inform the development of the business development strategy.

2. Networking: identify a list of relevant event

3. Marketing: Develop and implement marketing strategies, such as social media campaigns, email marketing, and search engine optimization, to increase brand awareness and attract potential clients.

4. Cold-calling: Reach out to companies directly to introduce CWIALPHA's services and see if they have a need for a cosmetic contract manufacturer.

5. Evaluation: Evaluate the effectiveness of the business development strategy and make adjustments as needed.

6. Presentation: Prepare a final presentation summarizing the project's goal, methodology and results for the company's management.

7.Implementation: Implement the strategy and follow up on the results to ensure the goals are met.

1. Providing information and resources: I can provide students with relevant information and resources on market research, networking, marketing, cold-calling, project management, data analysis, and presentation skills that will be useful for completing the project.
2. Answering questions: I can answer any questions that students may have about the project or the skills and technologies required to complete it.
3. Providing feedback: I can provide feedback on project proposals, reports and presentations to help students improve their work.
4. Offering suggestions: I can offer suggestions on how students can improve their approach to the project and achieve the goal.
5. Advising on best practices: I can advise students on best practices for completing the project successfully and efficiently, such as how to manage the time, how to divide the task among team members, and how to evaluate the progress of the project.