Ptarium aims to enhance its online presence by developing attractive and cohesive social media handles for marketing purposes. The project focuses on creating a unified branding strategy across multiple platforms, such as Instagram, Twitter, and Facebook. The goal is to increase brand visibility and engagement by leveraging the unique features of each platform. Learners will apply their knowledge of digital marketing, graphic design, and content creation to develop visually appealing and consistent social media profiles. The project will involve researching current trends, analyzing competitor strategies, and understanding the target audience to tailor content effectively. By the end of the project, learners will have crafted a comprehensive social media strategy that aligns with Ptarium's brand identity and marketing objectives.

The deliverables for this project include a detailed social media branding strategy document and visually appealing profile designs for each platform. Additionally, learners will create a content calendar outlining proposed posts and engagement strategies. The final presentation will showcase the unified branding approach and demonstrate how it aligns with Ptarium's marketing goals.