We are seeking motivated and creative student consultants to join our team for the fall semester. This internship offers a unique opportunity to work on meaningful projects that directly impact our organization. You will be part of a collaborative group of students, guided by your academic coursework and real-world scenarios, to deliver innovative solutions.

Key Responsibilities:

• Market Research: Conduct thorough market research and compile a one-page brief to inform project direction.
• Visual Communication & Graphic Design: Develop visual communication and graphic design solutions tailored to our needs, including but not limited to:
• Rebranding of Che Naildid: Create a fresh and cohesive brand identity for Che Naildid to enhance its market presence.
• Branding Guidelines for Kids' Nail Collection: Develop comprehensive branding guidelines for our new Kids' nail collection, ensuring it appeals to our target audience and aligns with our brand vision.
• Packaging Design for Luxury Touch and Feel: Design packaging solutions that exude luxury, providing a premium experience for our customers.
• Additional visual collateral as required (web banner ads, social media content, brochures, signage, etc.)
• Project Planning: Participate in project planning activities, ensuring tasks are well-organized and timelines are adhered to.
• Creative Strategy: Contribute to creative strategy discussions, providing fresh ideas and insights.

Market Research:

• Research Planning: Develop a research plan outlining the methods and resources to be used for gathering market insights.
• Data Collection: Conduct primary and secondary research to gather relevant market data, competitor analysis, and consumer insights.
• Research Brief: Compile a one-page market research brief summarizing key findings and insights to inform project decisions.

Rebranding of Che Naildid:

• Brand Audit: Perform a brand audit to understand the current brand positioning, strengths, and areas for improvement.
• Creative Brainstorming: Engage in brainstorming sessions to generate fresh ideas for the new brand identity.
• Brand Concept Development: Develop several brand concepts, including logo design, color palettes, typography, and brand messaging.
• Stakeholder Presentation: Present the brand concepts to organizational stakeholders for feedback and refinement.

Branding Guidelines for Kids' Nail Collection:

• Target Audience Analysis: Analyze the target audience for the Kids' nail collection, considering demographics, preferences, and trends.
• Brand Elements Design: Create brand elements such as logos, mascots, color schemes, and typography that appeal to children and parents.
• Guideline Documentation: Develop a comprehensive branding guideline document outlining the usage of brand elements across various touchpoints.
• Review and Approval: Present the branding guidelines to stakeholders for review and incorporate feedback as needed.

Luxury Packaging Design:

• Packaging Research: Investigate current trends and best practices in luxury packaging design within the beauty and personal care industry.
• Concept Ideation: Generate innovative packaging design concepts that reflect a high-end, luxurious feel.
• Prototyping: Create prototypes or mock-ups of the packaging designs for evaluation.
• Final Design Presentation: Present the final packaging design concepts to stakeholders, highlighting features that enhance the touch and feel of luxury.

Visual Communication & Graphic Design:

• Collateral Design: Work on additional visual communication materials as needed, including web banner ads, social media content, brochures, and signage.
• Design Revisions: Collaborate with stakeholders to refine and finalize designs based on feedback.
• Asset Delivery: Ensure all design assets are delivered in the required formats and meet the quality standards of the organization.

Project Management and Coordination:

• Task Planning: Break down project activities into manageable tasks with assigned deadlines.
• Team Coordination: Coordinate with team members to ensure timely completion of tasks and milestones.
• Progress Updates: Provide regular updates to stakeholders on project progress, challenges, and next steps.

Reflection and Feedback:

• Self-Assessment: Conduct a self-assessment of your performance and learning throughout the internship.
• Feedback Session: Participate in a feedback session with mentors and stakeholders to discuss strengths, areas for improvement, and overall experience.

We aim to provide you with a comprehensive understanding of digital marketing tools through direct, hands-on teaching and real-world application. With years of experience in product development strategy for major retailers and luxury goods, we offer hands-on guidance on product and marketing strategy, enhancing your skill set and preparing you for a successful career. Career advice and career design for you if you are interested in: Digital Marketing, Category Management, Retail Management, B2B Sales, Business Strategy, and the Consumer Market