Create a detailed brand guidelines document for Talotic Inc. that outlines brand elements, including logos, colors, typography, and imagery, and provides usage guidelines. Additionally, develop branding and style guides for two new SaaS websites, ensuring consistent and professional presentation across all platforms. This project will allow learners to apply their classroom knowledge in graphic design, marketing, and brand management to create cohesive and professional branding materials that will support Talotic Inc.'s marketing efforts and brand consistency.

Expected Outcome:

• Brand Guidelines for Talotic Inc.: Clear and detailed documentation of Talotic’s brand identity.
• Branding and Style Guides for New SaaS Websites: Tailored branding and style guides for two new SaaS websites.
• Consistency Guidelines: Guidelines ensuring consistent use of brand elements across all platforms and materials.
• Visual and Verbal Guidelines: Comprehensive visual and verbal communication guidelines.
• Templates and Examples: Ready-to-use templates and examples for marketing materials.

Tasks and Deliverables:

Brand Audit for Talotic Inc.:

• Task: Conduct a brand audit to evaluate the current brand elements and their usage.
• Deliverable: A detailed report summarizing the findings of the brand audit.

Logo and Color Guidelines:

• Task: Document logo usage, color palettes, and variations.
• Deliverable: Comprehensive logo and color usage guidelines.

Typography Guidelines:

• Task: Develop guidelines for font usage and hierarchy.
• Deliverable: Detailed typography guidelines.

Imagery and Iconography:

• Task: Create guidelines for imagery and icon usage.
• Deliverable: Imagery and iconography guidelines.

Verbal Identity Guidelines:

• Task: Develop tone of voice and messaging guidelines.
• Deliverable: Comprehensive verbal identity guidelines.

Branding and Style Guides for Two New SaaS Websites:

• Task: Develop branding and style guides tailored for the two new SaaS websites.
• Deliverable: Comprehensive branding and style guides for each of the two new SaaS websites, including logos, colors, typography, and imagery.

Access to Tools and Technology: We will provide the necessary tools and software, including design tools like Figma, Sketch, Adobe XD, and other relevant software.

Regular Check-ins: Scheduled check-ins and feedback sessions to monitor progress and address any challenges.