HAPPY NUTRITION aims to enhance the online presence of its Natural Health Academy by increasing its Instagram followers. The project focuses on creating a strategic plan that leverages engaging content, effective use of hashtags, and collaboration with influencers to boost visibility and attract a larger audience. Learners will apply their knowledge of social media marketing, digital content creation, and analytics to develop a comprehensive strategy. The project will involve researching current trends in health and wellness, analyzing competitor strategies, and identifying target demographics. The goal is to create a sustainable growth plan that aligns with the brand's values and resonates with potential followers.

Key tasks include:

- Conducting a SWOT analysis of the current Instagram presence.

- Developing a content calendar with themed posts and stories.

- Identifying and reaching out to potential influencers for collaborations.

- Analyzing engagement metrics to refine strategies.

- Teaching how to create effective posts efficiently

The project will culminate in a detailed Instagram growth strategy report, including a content calendar, influencer collaboration plan, and engagement analysis. Additionally, learners will present a slide deck summarizing their findings and recommendations. The deliverables will provide HAPPY NUTRITION with actionable insights and a clear roadmap to increase their Instagram followers effectively.