We want students to help us build a marketing strategy plan to grow and engage our target market of customers. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• Based on publicly available information about our company, how do users currently perceive our brand and marketing?
• What channels of promotion should we use, including those we are not currently using?
• Given our key targets, what advertising budget is appropriate?
• How could we improve our messaging to better explain our value proposition?

We would like a report on how our company's brand and marketing efforts are perceived by the public. We would like the report to include information on which channels we should use for promotion, what budget is appropriate for our objectives, and how our messaging could be improved to better explain our value proposition. Moreover, how can we observe an advancement.

Throughout the project, students will communicate directly with us for any guidance and help needed.