b2c Career Transition Services Marketing Plan
Project scope
Categories
Market research Marketing strategy Media EducationSkills
coaching target audience brand awareness consulting joint ventures services marketing business-to-consumer business to business career counselingThe strategy is for the b2c marketplace for nurturing brand awareness in various target audience segments related to professional development, career coaching, resumes, cover letters and personal portfolio development and more.
We coach for career change and career advancement, job transition and career stage career managment plan.
We prefer to get our company exposure on Social Media for b2b and B2C for our Career Transition service company for the Canadian market to start.
We plan to extend our use of our coaching programs to tap into Joint Venture platforms to help people start their own coaching or consulting business if they have come through our b2b corporate outplacement division channel.
We require
Student Course Teams - 2 Teams any size
Interns like Level-up - 4 students.
We will offer access to several of our managers and team leaders for assistance for supporting your intiative with our current avatar and marketing plans.
About the company
CareerNiche is the Pioneer in the brand new category of Professional Career Transition Marketing and Organizational Change Management. We perform in the b2b Outplacement Coaching, Training and Consulting Services with Enterprise level Corporations and b2c Career Transition space for job seekers and career driven individuals. On the consumer (b2c) side, we are there for the lifelong career journey, helping driven, career - focused individuals who want to turbocharge their career success through proper personal branding and self-marketing for career, life and work advancements and transition. We prevent clients from living someone else's dreams for their future or being in a job or industry that no longer excites them. Next, with regard to career advancement or job searches or pivots from corporate to entrepreneur, we are there for client's entire career life cycle. CareerNiche recognizes the blurred lines between employees toggling between freelancers or contract gigs. We help clients gain a real advantage. You can help change our clients' careers and lives after job loss.
We are looking to produce our first PR Campaign the second half of 2024.