Early Learning Foundations is seeking a team of marketing students to develop a comprehensive Facebook marketing strategy to boost awareness and engagement for The Everything ECE Summit. This virtual event is designed to bring together Early Childhood Educators for professional development and networking opportunities. The goal is to effectively reach and engage the target audience, which includes educators, administrators, and stakeholders in early childhood education. Students will apply their classroom knowledge of digital marketing, social media strategies, and audience analysis to create a tailored marketing plan. The project will involve researching current trends in social media marketing, understanding the unique needs of the early childhood education community, and crafting engaging content that resonates with this audience. The strategy should be innovative yet practical, ensuring it can be implemented within a limited budget and timeframe.

The project deliverables will include a detailed Facebook marketing strategy document outlining objectives, target audience analysis, content calendar, and engagement tactics. Additionally, students will create sample social media posts and graphics to demonstrate their proposed approach.