Family Adventure Race Marketing Design Project

Open
Radiant Girls Leadership Foundation
Waterdown, Ontario, Canada
CEO
(11)
5
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Digital marketing Marketing strategy
Skills
graphic design strategic communication marketing materials design software marketing promotional materials marketing strategies branding leadership creativity
Details

The Radiant Girls Leadership Foundation is organizing a fundraiser called the Family Adventure Race, aimed at supporting their mission to empower young girls through leadership programs. The project involves creating compelling marketing designs to promote this event, ensuring it reaches a wide audience and maximizes participation. The goal is to develop visually appealing and cohesive marketing materials that align with the foundation's branding and effectively communicate the event's purpose and excitement. Learners will apply their classroom knowledge of graphic design, marketing strategies, and branding to create a suite of promotional materials. This project provides an opportunity to work on real-world marketing challenges, enhancing skills in design software, creativity, and strategic communication. The tasks are closely related and can be completed by a team of graphic design students.

Deliverables

The project deliverables include a set of marketing materials for the Family Adventure Race. These materials should consist of a poster, a social media graphic, and a flyer, all designed to attract participants and sponsors. Each deliverable must incorporate the foundation's branding elements and convey the event's adventurous spirit. The designs should be ready for both digital and print distribution, ensuring they are versatile and impactful.

Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Gender equality

About the company

Company
Waterdown, Ontario, Canada
2 - 10 employees
Education, Events services, Hospital, health, wellness & medical, Non-profit, philanthropic & civil society, Sports & fitness
Representation
Women-Owned Small Business Public benefit corporation (pbc) Community-Focused

Provide camps, classes and coaching to girls aged 8-18. Our main focus is to provide experiential experiences to improve physical health, wellness, self-esteem, confidence, and leadership skills in girls.