Family Adventure Race Marketing Design Project

Project scope
Categories
Graphic design Branding & style guides Digital marketing Marketing strategySkills
graphic design strategic communication marketing materials design software marketing promotional materials marketing strategies branding leadership creativityThe Radiant Girls Leadership Foundation is organizing a fundraiser called the Family Adventure Race, aimed at supporting their mission to empower young girls through leadership programs. The project involves creating compelling marketing designs to promote this event, ensuring it reaches a wide audience and maximizes participation. The goal is to develop visually appealing and cohesive marketing materials that align with the foundation's branding and effectively communicate the event's purpose and excitement. Learners will apply their classroom knowledge of graphic design, marketing strategies, and branding to create a suite of promotional materials. This project provides an opportunity to work on real-world marketing challenges, enhancing skills in design software, creativity, and strategic communication. The tasks are closely related and can be completed by a team of graphic design students.
The project deliverables include a set of marketing materials for the Family Adventure Race. These materials should consist of a poster, a social media graphic, and a flyer, all designed to attract participants and sponsors. Each deliverable must incorporate the foundation's branding elements and convey the event's adventurous spirit. The designs should be ready for both digital and print distribution, ensuring they are versatile and impactful.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Provide camps, classes and coaching to girls aged 8-18. Our main focus is to provide experiential experiences to improve physical health, wellness, self-esteem, confidence, and leadership skills in girls.