Pinterest for Candy Business

Closed
North Farms
Athabasca, Alberta, Canada
Project
Academic experience or paid work
120 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Videography Communications Digital marketing Creative writing Social media marketing
Skills
scheduling marketing content creation pinterest blogs management sales social media auditing
Details

Content creation and management of our Pinterest page for 8 weeks worth of content.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Deliverables

To accomplish this, we expect the student(s) will:

  • Create Pinterest pins for 8 weeks worth of content
  • Linking to blogs we have on our site, and scheduling these pins into our social media scheduling tool and/or directly into Pinterest.

Month 1: (Jan or Feb)?

  • Connect all catalogs
  • Integrate everything Shopify
  • Analysis of current Pinterest
  • Suggestions for moving forward
  • Clean up boards (Create up to 10 Keyword- Optimized boards w 20 pins each)
  • Have a 10% off Pinterest Link to track sales from Pinterest
  • Creator fund? Is this a thing anymore?
  • Account set-up, audit, or makeover
  • Getting familiar with Cloud Campaign

First Month Workscope

  • Create fresh 20 pins
  • Schedule 5-10 pins/day (combination of fresh, duplicates, and curated content) for Feb 14th-Feb 28

Month 2

  • Create fresh 50 pins/month
    • Idea Pins 10 per month (or more)?
    • Recipe Cards 2/per month
    • Videos/Shorts: 10 per month
    • Other for the remainder
  • Schedule 20-30 pins/day (combination of fresh, duplicates, and curated content)
  • Follow 20 niche-related accounts/month
Mentorship

Will always be available by email, and zoom when needed. We will do a biweekly check-in call.

About the company

Company
Athabasca, Alberta, Canada
2 - 10 employees
Agriculture, Business & management

Newer Farm in Alberta