Project will be executed in phases and students will be able to complete it asynchronously while meeting project milestones.

Phase 1: Training Phase (about 10-15 hours)

• Students will be provided with recommended training modules in the form of FREE e-courses which can be completed at their own pace and time.
• Areas focused aligns with our project: Social Media marketing, SEO, Content Marketing
• Students will provide a screenshot/certificate of completion.

Phase 2: Project Execution Phase (about 40-45 hours)

Students will submit a Strategic Plan by:

• Evaluating recent successful user-generated campaigns, preferably in our industry.
• Selecting a primary social media channel for our campaign and suggesting/creating unique posts.
• Developing a campaign plan including Content, hashtag, and messaging.
• Creating a content calendar and example content for the duration of the campaign.
• Evaluate and improve our website's SEO.

Through this campaign, we hope to increase our leads and brand awareness and drive sign-ups on our website. The submission would be a combination of a strategic plan in the form of a PDF and marketing content in the form of jpeg images.

Bonus points for using your social media platforms to tag us!

Phase 3: Reflection and Review (about 10 hours)

We want to hear about how our training modules of FREE e-courses helped you during the Project Execution Phase. Students are asked to submit a PDF report in a proper format, which includes:

• A separate 150-200 word review of how every included e-course within our training module helped you create a digital marketing strategy during the Project Execution Phase. This part should focus on the relevance of individual e-course in relation to the Project Execution Phase (be sure to mention if it didn't necessarily help).
• 50-100 word summary of pros and cons of every e-course.
• A general rating for every e-course (how many stars out of 5?).
• Difficulty level of every e-course (how many stars out of 5?).