Digital Marketing Plan

Project will be executed in phases and students will be able to complete it asynchronously while meeting project milestones. Phase 1: Training Phase (about 10-15 hours) Students will be provided with recommended training modules in the form of FREE e-courses which can be completed at their own pace and time. Areas focused aligns with our project: Social Media marketing, SEO, Content Marketing Students will provide a screenshot/certificate of completion. Phase 2: Project Execution Phase (about 40-45 hours) Students will submit a Strategic Plan by: Evaluating recent successful user-generated campaigns, preferably in our industry. Selecting a primary social media channel for our campaign and suggesting/creating unique posts. Developing a campaign plan including Content, hashtag, and messaging. Creating a content calendar and a set of content for the duration of the campaign. Optional/additional deliverable for the project: Evaluate and improve our website's SEO. Through this campaign, we hope to increase our leads and brand awareness and drive sign-ups on our website. The submission would be a combination of a strategic plan in the form of a PDF and marketing content in the form of jpeg images . Bonus points for using your social media platforms to tag us! Phase 3: Reflection and Review (about 10 hours) We want to hear about how our training modules of FREE e-courses helped you during the Project Execution Phase. Students are asked to submit a PDF report in a proper format , which includes: A separate 150-200 word review of how every included e-course within our training module helped you create a digital marketing strategy (i.e how much job assistance was provided by individual e-courses) during the Project Execution Phase. This part should focus on the relevance of individual e-course in relation to the Project Execution Phase (be sure to mention if it didn't necessarily help). Rate every e-course and the "job assistance" provided by them to successfully executing the project in phase 2 (how many stars out of 5?) 50-100 word summary of pros and cons of every e-course. A general rating for every e-course (how many stars out of 5?). Difficulty level of every e-course (how many stars out of 5?).

Strategic Prospecting in an EdTech

9 individual positions available Project will be executed in phases and students will be able to complete it asynchronously while meeting project milestones. This is a great project for someone looking to get experience in a fast paced early-stage start-up environment. Phase 1: Training Phase (about 10 hours) Students will be provided with all the background information and training in terms of the project outline and deliverables over the course of their time with us. Areas focused aligns with our project and will focus on Tech sales including areas like inbound sales, etc. Phase 2: Project Execution Phase (about 60 hours) We want you to investigate our sales funnel to help us understand why prospects are falling off and what changes we should make to increase sales. You will be in contact with the founder for any information and we will provide all current data for review. Focus may include, but is not limited to: Mapping our customer journey in a multi-sided market.Identifying problem areas where prospects disengage from the sales funnel.Developing recommendations of how we can improve our sales process for the revenue-generating client-side. The final project deliverable is a written report detailing our current sales process and your recommended changes. The report should include: A visual graphic of current sales process.Current touchpoints between prospect & sales team. This includes identifying areas to highlight within our landing page in order to get users from all sides while avoiding the chicken and egg problem. Current sales collateral that is exchanged.Drop-off rates between each sales stage.Recommendations for improvement. Through this campaign, we hope to increase our leads and brand awareness and drive sign-ups on our website. The submission would be a strategic plan in the form of a PDF . Bonus points for using your social media platforms to tag us! Phase 3: Co-op/internship/Job application (about 10 hours) We will further help you apply for summer job or co-op. We will provide necessary referral and mentorship to successfully success in your application.Our e-course training and work experience will further assist you in terms of the application.

Marketing Training and Mentorship

Number of individual students required: 30 Students from business-related fields are preferred. Participating in this project will help students mentor other students working on marketing projects. Project will be executed in phases and students will be able to complete it asynchronously at their own pace. NOTE: Phase 2 and Phase 3 are supposed to be completed simultaneously. Phase 1 and Phase 4 will be completed individually. Phase 1: E-course Training Phase (about 30-35 hours) Students will be provided with recommended training modules in the form of multiple FREE marketing e-courses which can be completed at one's own pace and time. Students will provide a screenshot/certificate of completion for every course. Phase 2: Building a Marketing Portfolio (about 10 hours) Students will submit a Strategic Plan by: Evaluating recent successful user-generated campaigns, preferably in our industry. Selecting a primary social media channel for our campaign and suggesting/creating unique posts. Developing a campaign plan including Content, hashtag, and messaging. Phase 3: Mentorship and Applying for Jobs/Co-ops (about 25 hours) Students will be required to provide mentorship to two students working on an employer marketing project. Mentorship is supposed to be in the form of a zoom call between the student mentor and their mentee. Students are required to apply for AT LEAST 10 marketing co-ops, part-time or full-time jobs while they mentor other students. Students can specify the skills they learnt via provided e-courses in Phase 1 in their cover letter and resume. They can also use their experience as a mentor in their cover letters/resume. Students will be assisted during this process including help with cover letter and resume. Phase 4: Reflection, and Review (about 8 hours): We want to hear about how our training modules of FREE e-courses helped you during the job application and mentorship. Students are asked to submit a PDF report in a proper format , which includes: A separate 200-300 word review of every included e-course within our training module, and whether or not the course assisted you while applying for jobs/co-ops during Phase 3. This part should focus on the relevance of a combination of e-course, working on our real-life company project, and mentorship assisted you in your job/co-op application (be sure to mention if it didn't necessarily help). 50-100 word summary of pros and cons of every e-course. A general rating for every e-course (how many stars out of 5?). Difficulty level of every e-course (how many stars out of 5?). Job Assistance provided by every e-course (how many stars out of 5?).

Digital Marketing Plan

Project will be executed in phases and students will be able to complete it asynchronously while meeting project milestones. Phase 1: Training Phase (about 10-15 hours) Students will be provided with recommended training modules in the form of FREE e-courses which can be completed at their own pace and time. Areas focused aligns with our project: Social Media marketing, SEO, Content Marketing Students will provide a screenshot/certificate of completion. Phase 2: Project Execution Phase (about 40-45 hours) Students will submit a Strategic Plan by: Evaluating recent successful user-generated campaigns, preferably in our industry. Selecting a primary social media channel for our campaign and suggesting/creating unique posts. Developing a campaign plan including Content, hashtag, and messaging. Creating a content calendar and example content for the duration of the campaign. Evaluate and improve our website's SEO. Through this campaign, we hope to increase our leads and brand awareness and drive sign-ups on our website. The submission would be a combination of a strategic plan in the form of a PDF and marketing content in the form of jpeg images . Bonus points for using your social media platforms to tag us! Phase 3: Reflection and Review (about 10 hours) We want to hear about how our training modules of FREE e-courses helped you during the Project Execution Phase. Students are asked to submit a PDF report in a proper format , which includes: A separate 150-200 word review of how every included e-course within our training module helped you create a digital marketing strategy during the Project Execution Phase. This part should focus on the relevance of individual e-course in relation to the Project Execution Phase (be sure to mention if it didn't necessarily help). 50-100 word summary of pros and cons of every e-course. A general rating for every e-course (how many stars out of 5?). Difficulty level of every e-course (how many stars out of 5?).